What is a Marketing Funnel | Day 20 of 30-day Blogging Challenge

Funnels, the final frontier.

Maketing Funnel.jpg

This is the missing step in the process. I need funnels at the end. At least that’s what internet marketing gurus say.

No matter how much website or social media traffic I have, I need funnels to generate more profits.

What are funnels? Particularly marketing funnels…

You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take… A funnel is the set of steps a visitor needs to go through before they can reach the conversion…You aren’t limited to using your funnel strictly for signing up and/or purchasing. You can put funnels all over your website to see how visitors move through a specific website flow…Once you have the data, you’ll be able to see where roadblocks are and optimize your funnel.   – https://blog.kissmetrics.com/how-marketing-funnels-work/

Widen the funnel. Identify roadblocks. Optimise the funnel.

For each stage of the funnel, you’ll need to answer the following questions:

  • How will customers at this stage find me?
  • What kind of information do I need to provide to help them move from one stage to the next?
  • How will I know if they have moved from one stage to another?


None of the above mention we have to capture emails.

And the best part of the marketing funnel? You can utilize email marketing during every stage. That’s one of the beauties of email. Unlike advertisements or other less personal marketing channels, with email you are in control of when and how you interact with your subscribers throughout their buyer journey. – https://blog.aweber.com/email-marketing/understanding-the-marketing-funnel-5-strategies-to-improve-your-email-marketing.htm

All of them mention content marketing at the top of the funnel, the wide part.

As for content, I am going to focus all my energy on creating YouTube videos, following the YT Profit Maximizer system.

Join me as I update the results live… http://adrianvideoimage.com/10533-2/

To be continued tomorrow… http://adrianvideoimage.com/10551-2/

Find out what happened Yesterday…  http://adrianvideoimage.com/10511-2/

Do you implement marketing funnels? How does yours work?

Feel free to comment and subscribe for more.

Adrian Lee
Journal of a Work at Home Dad in Singapore

PS: This blogging challenge is inspired by the Shiney Object Lemonade – How to invest in one blog and make $200 while you sleep.

via Daily Prompt: Final

About the Author


I am Adrian Lee from Sunny Singapore. My passions are in technology and travel. In this personal blog, I journal my experience. Enjoy!

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