Buyer Intent Keywords List

If you want to sell more online, create content with buyer intent keywords. Cover longtails throughout the 5 phases of the buyer’s journey – Awareness, Interest, Consideration, Purchase, and Retention.

Phase 1. Awareness. Need to solve a problem. Need to Make life easier.

  • How do I
  • How can I
  • What is/are
  • What are the benefits of
  • Ways to
  • Guide
  • How to
  • Improve
  • Tips
  • Help

Phase 2. Interest. Searching for more information on some potential solutions to their problem/need.

  • the [type of product/service] to [solve a problem]

Phase 3. Consideration. Identified a clear product to fill their need and want to weigh the options before deciding to purchase. Ready to research specific products, services, or brands…

  • [Brand name]
  • [Product name]
  • [Service name]
  • Features of
  • Cost of
  • Hours of
  • Reviews
  • Prices
  • Testimonials
  • Best
  • Cheap
  • Alternatives
  • Compare

Phase 4. Purchase. Customers are ready to take action, whether they want to buy, download, complete a transaction, or conduct an exchange with a business.

  • Buy
  • Get
  • Coupons
  • Clearance
  • Deals
  • Discount
  • promo code
  • Download
  • For sale
  • Order
  • Purchase
  • Reserve
  • Schedule appointment
  • Special
  • Where to buy
  • Location of
  • Near me
  • Directions to
  • Free shipping
  • Best + [product/service name] + [ in which year]

Phase 5. Retention. Buyer has already purchased the product and want to learn more about their product.

  • Accessories
  • tutorials
  • how to
  • forum

~ Adrian Lee

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