If you want to sell more online, create content with buyer intent keywords. Cover longtails throughout the 5 phases of the buyer’s journey – Awareness, Interest, Consideration, Purchase, and Retention.
Phase 1. Awareness. Need to solve a problem. Need to Make life easier.
- How do I
- How can I
- What is/are
- What are the benefits of
- Ways to
- Guide
- How to
- Improve
- Tips
- Help
Phase 2. Interest. Searching for more information on some potential solutions to their problem/need.
- the [type of product/service] to [solve a problem]
Phase 3. Consideration. Identified a clear product to fill their need and want to weigh the options before deciding to purchase. Ready to research specific products, services, or brandsβ¦
- [Brand name]
- [Product name]
- [Service name]
- Features of
- Cost of
- Hours of
- Reviews
- Prices
- Testimonials
- Best
- Cheap
- Alternatives
- Compare
Phase 4. Purchase. Customers are ready to take action, whether they want to buy, download, complete a transaction, or conduct an exchange with a business.
- Buy
- Get
- Coupons
- Clearance
- Deals
- Discount
- promo code
- Download
- For sale
- Order
- Purchase
- Reserve
- Schedule appointment
- Special
- Where to buy
- Location of
- Near me
- Directions to
- Free shipping
- Best + [product/service name] + [ in which year]
Phase 5. Retention. Buyer has already purchased the product and want to learn more about their product.
- Accessories
- tutorials
- how to
- forum
~ Adrian Lee
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