[213] Ben & Jerry’s Socks in Singapore: 2025 Promo

While Ben & Jerry’s is primarily known for its ice cream, they’ve ventured into branded merchandise in various markets, including Singapore.

Specifically, in 2025, Ben & Jerry’s Singapore ran a promotional campaign featuring custom-designed socks as a gift-with-purchase item.

Get yours here!

These socks were created in collaboration with DTC World and came in four unique styles inspired by popular Ben & Jerry’s flavors: Chocolate Chip Cookie Dough, Chocolate Fudge Brownie, Marshmallow & S’more!, and Strawberry Cheesecake.

Each pair was packaged in a pint-sized container mimicking their iconic ice cream tubs, making them both a fun collectible and a clever nod to the brand.

The campaign was rolled out across major retail and online channels like Cold Storage, FairPrice, GrabMart, Sheng Siong, and Prime supermarkets.

Customers received a free pair of socks (distributed randomly) with a minimum purchase of Ben & Jerry’s products, encouraging repeat buys to collect all four designs.

Get yours here!

~ Adrian Lee @adrianvideoimage