10 Steps to Faster Video Content Creation: Screencasting

What happened?

– Created and distributed a YouTube screen recording video tutorial within 4 hours.

What worked? Why?

– Scripting, recording, editing and distributing (vlogging, blogging and social sharing). All completed in record time. No follow-ups needed.

What did not work? Why?

– I took a long break after that. That’s not productive.

What did you learn?

1. – My Macbook Pro is the best for recording the screen, my face, and my voice. The sound option (especially noise cancellation) is quick to setup, unlike windows laptops.
2. – My iPhone headset is the perfect microphone. Just plug it into my Mac, then hook the mic end on my collar or place mic end on the table right in front of me. No need other microphones.
3. – My Macbook Pro webcam is enough to capture my face. Not the best, though. Only 720p and needed plenty of lights to look better. I use my LED table lamps (and my detachable LED bike head light).
4. – The Quicktime Movie Recording mode is great for showing my face while I speak and it can be full screen or side-by-side with other opened windows. No need other cameras.
5. – OBS is a better screen recorder than the built-in Quicktime screen recorder. Both are free. OBS records straight into a full HD MP4 file and I can start/stop recording anytime I want (unlike QuickTime which has got many steps in between the start and stop).
6. – Final Cut Pro is the better (as compared with Adobe Premiere Pro) software for editing a straightforward video tutorial. Trim, cuts, and previews are super fast. I can also add oomph to my voice.
7. – Writing the script directly on my blog as a new post was a great idea (why didn’t I think of that last time). Why? Two reasons. First, it has got a grammar checker (I use WordPress and the browser-based Grammarly). Second, the description for all my video postings is done when the script is done (Description? When you post a video, it is good to include a text description to provide context as well as for SEO).
8. – After posting the video on YouTube, I distribute it to as many places as possible. YouTube provide an easy sharing option. With it, I share on Tumblr, Linkedin, Pinterest, Facebook, Blogger, Twitter, Google Plus. (There is also Reddit and Stumbleupon which I think are not effective anymore). I put in the complete script description with the post wherever is applicable.
9. – On top of sharing, I copy and paste the script/description/blog post to my Linkedin Article and Facebook Page Note, with links to the YouTube video.
10. – Finally, I upload the same video to my Facebook Page directly, then share it on my Profile Timeline and private Facebook Group.

What could have been done better?

– In order to edit the video quickly, I left out the title, the intro, the outro and the background music. I just ensured the message was short and sharp, quick to the point, and includes a call to action.
– I also left out the closed captioning on YouTube and Facebook. Captioning may take me another 2 hours. It’s essential, though, which I will do after the video picks up traction and get viewers consistently.
– I could also add the content to SlideShare and slotted into my autoresponder series, but that will be later.

What’s the next step?

– Do another one. Do two a day. Be consistent… and Remember that unlike blog posts, Facebook posts, and email posts, YouTube videos stay there forever as long as my account is still around… and as long as YouTube is #1.

Feel free to ask a question.

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Adrian Lee
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