How to Make Video Viral on Facebook

How to create a viral facebook video?

In this post, I lay out all the steps and resources.

Hi, this is AdrianLee from AdrianVideoImage.com, where I document what I learn.

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Facebook Viral Video

As I said, this is a documentation of the lessons I am learning right now. That means I have not created a viral Facebook video yet (though I have several viral YouTube videos).

Towards the end, I will present to you a PDF download of the Formula.

Creating the video

1. Create a video that people will tag and share.
2. Don’t steal other people’s videos like most tutorials tell you to.
3. Meditate and Jot down ideas. Take 1 hour. Focus on the strong beginning and the memorable ending first.
4. Start with a Strong hook in the first 3 seconds. Highlight a Problem OR Highlight the Best Benefit.
5. Edit video to 30-second to 1-minute long. Trim away boring scenes. Do not show a scene for more than 3 seconds. Show something new every 3 seconds. Use b rolls.
6. Make square videos. 1200×1200 pixels. It will show up a lot bigger on a mobile phone screen.
7. Use subtitles. Or create meme videos with words on the top and bottom. More than 80% (2019) people watch without audio.
8. Evoke emotions. Make people laugh, amaze people, or make them go wow. Otherwise make people feel happy, surprised or excited.
9. Include a progress bar like Gary Vee videos. Or ask questions with countdown timer. So as to make the viewer not want to leave.
10. Learn from what’s working here… https://www.facebook.com/IWantOneByHowlers/

Uploading to Facebook

1. Upload to your Facebook page.
2. Enter a catchy title, a one-line description, and the link to your website, sales page, or opt-in page . Tell people to tag a friend and share.
3. Create a square BAITY thumbnail with red arrows, circles and emojis (star eyes, heart eyes, wow, screaming in fear).

Getting Organic Reach without ads

• Facebook rewards consistent posting, loyalty of viewer watching till the end, and the video being watched on a shared page (distribution).

Using Facebook Ads

1. Go to Facebook Ads Manager.
2. Select Objective: Engagement.
3. Enter a campaign name. (Use the keyword as a reference and add version number when duplicating and scaling)

Follow the rest of the FB ads setup here. Create multiple campaigns. $5 each. When not working, you’ll just lose $10 (after 48 hours). Duplicate and scale the rest.

1. Use FB PPE ads with detailed targeting within your niche (keep it between 6-20M people).
2. Monitor the campaigns for 48 hours. Stop any campaigns that are not achieving a CPE of $0.000x or less. Keep the others that perform.
3. Duplicate and Scale those performing ad campaigns until people start sharing the video rapidly.
4. Stop the ads after people start sharing more and more, you will no longer need Paid promotion. Let the organic reach take over.
5. When the video reaches over 100k-200k views, create a custom audience of people who watched the video 75% of the way or more and re-target them with conversion ads.
6. …The following steps are advanced options…
7. Create a custom audience of website visitors in the last 30 days and re-target them with conversion ads as well with the Pixel.
8. Re-target people who put items in their cart and did not check out with coupons.
9. Finally, build a custom audience of buyers and customers and scale it using conversion ads as well.

FB ad dislikes Engagement BAIT

Posts will be demoted if they ask for likes, shares, tags, and comments. Here’s the workaround…

• Say in Image: “We all know an animal lover who needs these”. Text: “We all know an animal lover who’d want these paw socks.” Get yours here: Link”.

Sources:

• HOW I CREATE VIRAL VIDEOS ON FACEBOOK – Step By Step Walkthrough by Josh Kiley – https://www.youtube.com/watch?v=jzIqH5pjhOU
• Create VIRAL 🔥 VIDEO ADS on Facebook (5 Secrets) by Dave Ying – https://www.youtube.com/watch?v=925eUxkPHnY
• How To Create Viral Videos For Facebook & Instagram by Lester Diaz – https://www.youtube.com/watch?v=truLw3TaqnU
• How To Make Viral Videos That Grow A Brand : From People Who Have Done It by Ryan Daniel Moran – https://m.youtube.com/watch?v=_KnyqHpHYwk

How about going viral on YouTube?

• You need high watch time and high CTR (clicks on title and thumbnail). So clickable clickbaity THUMBNAILS are important!!! – https://www.youtube.com/watch?v=fHsa9DqmId8

AdrianLee