How I Used YouTube Shorts to Grow My Business: 3 Key Takeaways

I’m excited to share that my YouTube Shorts from over a year ago are still getting views and driving traffic to my website. This has resulted in more leads for my business and more opportunities to help people with my skills.

… https://youtube.com/shorts/qpHa8DQDPQs

Here are three key takeaways from this experience:

• Don’t neglect YouTube Shorts as a platform for your short-form videos. Unlike TikTok, where views tend to drop off after a while, YouTube Shorts can have a long-lasting impact and reach new audiences over time.
• Always include a call to action at the end of your one-minute how-to videos. For example, you can say “See the comments section to download the full tutorial.” This will entice viewers to visit your website and learn more from you.
• Pin a comment with a link to your website where viewers can download the full tutorial. Make sure you have an email capture box on your website so you can build your email list.

Feel free to comment below or send me a message.

~ Adrian Lee