Evergreen Sales Funnel vs Live Launches for Selling Courses

Do we need live launches to sell courses? Do we need to open the cart for a short while then close it forever?

I discovered the first-hand answer from Pat Flynn’s podcast with Amy Porterfield.

Here are 7 things I learnt about live launches vs evergreen sales funnels.

1. Amy made more money from live launches, like 2 million dollars.
2. It takes a lot of time and manual work to prepare, present and deliver a live launch.
3. Evergreen sales funnels are more passive and automated using pre-recorded webinars.
4. Do a live launch using Facebook Live.
5. You are more connected with your audience in live launches.
6. Create a series of limited-time bonuses. Remove the bonus when time is up.
7. Tag and follow up with emails. Remind participants of early signup bonuses.

So what next action can I take to sell my video content creation courses?

Action Steps

I will go create the bonuses and the pre-recorded webinars.

What makes a good bonus? Something which will move the student forward, getting them ready for the actual course.

What other methods can I use to sell more seats?

Feel free to leave your comment.

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AdrianLee | AdrianVideoImage.com

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