Most people would rather watch television than read a book. People love to be entertained. Ever since the advent of television, people began staying inside and watching TV rather than going out with friends. Television has more of an influence on society than anything else…
…Until the internet. Then things started to change.
In addition to just watching television, people could find out information, interact with others and even make money on auctions. And each year, the internet becomes more sophisticated. There are billions of websites out there in internet land. People are now spending more time on the internet than they are watching television. They are also finding different ways to be entertained online.
In the early days of the internet, most of the information was written. You looked up information and read it. If there was a photo, it caught your eye. People soon began using clip art and other visual effects in their ads, e-mails and websites. It was soon discovered that websites and advertisers who used some form of visual stimulation were attracting more people to their site. This included everyone. Internet communities, such as Facebook began popping up for people to meet and network. These included easy ways that one could download a photo of themselves or friends. It also included ways they could design their pages to make them more attractive.
Which would you rather look at? An attractive, well designed page or a typed written article written in black font on a white background?
Of course you would rather look at the attractive page. You are not alone. Human beings are highly visual. Even a cartoon photo can be a source of entertainment and can get someone to read what you want them to read. Have you ever received an e-mail that featured photos or a cartoon? Wasn’t that more entertaining than one that featured a text joke (that you already heard 100 times before)?
In summary, here are 3 facts that internet marketers ought to know about attracting website traffic.
- Most people love to be entertained and rather watch a video than read a book.
- Human beings are highly visual and are more attracted to pictures than words.
- People are now spending more time on the internet than watching television.
In the next post I will reveal the 3 highly effective visual methods that is helping websites increase traffic.